Well, the situation has finally spiraled out of control. After receiving tons of criticism from different organizations over his lyrics on Rocko’s ‘U.O.E.N.O (You ain’t even know It)‘, Rick Ross has been today dropped by Reebok. Ross and Reebok entered into an endorsement deal last year with an objective to revive the their brand in the Urban market. There have been several protests by women organizations, asking Reebok to drop Ross over the rape-condoning lyrics.
Reebok tells TMZ:
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”